Rockwiz
Entertainment
RocKwiz is an Aussie institution, but after a few years on hiatus, how do you convince fans to follow the show from SBS to Foxtel – and assure them the group haven’t missed a beat?
Our solution was to treat music fans to an homage to an iconic and visually arresting White Stripes video, with the legendary two-piece of Julia Zemiro and Brian Nankervis letting fans know everything they loved about their original run (the big musical guests, the RocKwiz Orkestra, the quiz segments) was back, in a new home on Fox8.
The campaign hit all the right notes, reeling in a big audience and picking up industry gongs at Promax ANZ and the Telly Awards.