Foxtel Group Creative Agency



NAB Mini Universe

2019Category:
Brand Integration


The Project
A big ad for some little legends.​

NAB wanted to amplify their Mini Legends campaign in a unique (and quintessentially Fox Footy) way. We did just this by pushing the concept further: creating an entire Mini-Universe, with Mini versions of Fox Footy personalities, shows… and even the channel. ​

This memorable campaign (which included creating a Mini-AFL360 show) was a hit with footy fans – and NAB, leading to more additions to the Fox Footy Mini-universe.