Foxtel Group Creative Agency


Good Tides

2023Category:
Brand Integration


The Project
Refreshing is refreshing – no matter what season you’re in. To help Good Tides – the official seltzer of the AFL – overturn the perception that seltzers were a ‘summer drink’, we made a footy star-studded TV spot all about changing the game.​

Collingwood captain Darcy Moore’s daydream sequence took him to the depths of despair and back, culminating in a relaxed and refreshing arvo of footy and Good Tides with mates. ​

The campaign kicked goals for Asahi, who use the ad as a “best works example” in the business.