Foxtel Group Creative Agency



Get on Board

2024Category:
Campaign


The Project
It’s a rallying cry for casual fans, diehards and bandwagoners alike.​

This energetic, high-spirited and impressively star-studded campaign let sports fans of all stripes know that Kayo had something for everyone, and invited them to get in on the action – being careful not to put our current base of sports-fanatic subscribers offside. ​

The result was a thumping victory for Kayo, with a record-breaking bump in subscribers shortly after the campaign kicked off.