Great Australian Bake Off
Entertainment
The hit Great Australian Bake Off was returning to Foxtel’s Lifestyle for a new season – but with four new hosts. Our challenge was to whisk up a campaign that would introduce the new faces in the Bake Off-est way possible. We did this with the help of visually-arresting animation and an earworm of a song that let the new hosts introduce themselves.
The proof of the pudding? Excellent viewing figures, plus a couple of industry accolades for design and music from the Promax Awards.