Foxtel Group Creative Agency



Great Australian Bake Off

2023Category:
Entertainment


The Project
An oven-fresh new season, with some brand-new ingredients.​

The hit Great Australian Bake Off was returning to Foxtel’s Lifestyle for a new season – but with four new hosts. Our challenge was to whisk up a campaign that would introduce the new faces in the Bake Off-est way possible. We did this with the help of visually-arresting animation and an earworm of a song that let the new hosts introduce themselves.​

The proof of the pudding? Excellent viewing figures, plus a couple of industry accolades for design and music from the Promax Awards. ​