Foxtel Evolution (Sam Neil)
Campaign
It’s a phrase we heard again and again, from research groups and family and friends alike. And they were right. Foxtel’s been around since the dawn of cable. And no matter how much the product advanced, Aussies would never forget the old days.
So what do you do when you can’t escape your past? Embrace it. With inspiration from Jurassic Park, and the help of Dr Alan Grant himself, we put the old and the new Foxtel side-by-side, showing audiences just how much it has evolved.
The result was the most successful brand campaign in Foxtel’s history. Not bad for a dinosaur.