Foxtel Rebrand
Brand Identity
After years of tinkering at the brand’s edges, Foxtel needed a refresh for a new, more competitive era. We took inspiration from Foxtel’s mission to help guide viewers to programming they truly wanted to see, creating the brand idea ‘This Way’.
Building from the natural arrows in the Foxtel logo, we created a new identity that spoke to helping people navigate the content wilderness.
Vibrancy and direction returned to the brand, and in helping audiences rediscover their way, Foxtel rediscovered its purpose.