Foxtel Group Creative Agency


Fox Sports

2021Category:
Brand Identity


The Project
Just in time for the Ashes, Fox Sports came to us seeking a fresh update to their in-game graphics and experience across all their lead codes (Cricket, AFL, NRL and Netball). We delivered a cutting-edge upgrade with a suite of dark-mode, 3D graphics inspired by gaming and app tactile interfaces. This design immerses viewers into the action, letting team colours take centre stage with a unique team button feature that toggles on and off in different games and codes. 

Enhanced by Fox Sports’ world-class footage, our new graphics package brings slick simplicity to the screen, letting fans focus on what they really love — the game.