Foxtel Group Creative Agency



NAB Mini Universe

2019Category:
Brand Integration


The Project
A big ad for some little legends.​

NAB wanted to amplify their Mini Legends campaign in a unique (and quintessentially Fox Footy) way. We did just this by pushing the concept further: creating an entire Mini-Universe, with Mini versions of Fox Footy personalities, shows… and even the channel. ​

This memorable campaign (which included creating a Mini-AFL360 show) was a hit with footy fans – and NAB, leading to more additions to the Fox Footy Mini-universe.



 
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.

For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency

Instagram



©Foxtel Management Pty Ltd