Foxtel Group Creative Agency


Great Australian Bake Off

2023Category:
Entertainment


 The Project
An oven-fresh new season, with some brand-new ingredients.​

The hit Great Australian Bake Off was returning to Foxtel’s Lifestyle for a new season – but with four new hosts. Our challenge was to whisk up a campaign that would introduce the new faces in the Bake Off-est way possible. We did this with the help of visually-arresting animation and an earworm of a song that let the new hosts introduce themselves.​

The proof of the pudding? Excellent viewing figures, plus a couple of industry accolades for design and music from the Promax Awards. ​
 
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.

For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency

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