Foxtel Group Creative Agency



Foxtel Evolution (Sam Neil)

2022Category:
Campaign








The Project
“Foxtel’s a dinosaur.”​

It’s a phrase we heard again and again, from research groups and family and friends alike. And they were right. Foxtel’s been around since the dawn of cable. And no matter how much the product advanced, Aussies would never forget the old days.​

So what do you do when you can’t escape your past? Embrace it. With inspiration from Jurassic Park, and the help of Dr Alan Grant himself, we put the old and the  new Foxtel side-by-side, showing audiences just how much it has evolved.​

The result was the most successful brand campaign in Foxtel’s history. Not bad for a dinosaur.






 
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.

For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency

Instagram

©Foxtel Management Pty Ltd