Foxtel Group Creative Agency



Fox Sports

2021Category:
Brand Identity





The Project
Just in time for the Ashes, Fox Sports came to us seeking a fresh update to their in-game graphics and experience across all their lead codes (Cricket, AFL, NRL and Netball). We delivered a cutting-edge upgrade with a suite of dark-mode, 3D graphics inspired by gaming and app tactile interfaces. This design immerses viewers into the action, letting team colours take centre stage with a unique team button feature that toggles on and off in different games and codes. 

Enhanced by Fox Sports’ world-class footage, our new graphics package brings slick simplicity to the screen, letting fans focus on what they really love — the game.

















 
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.

For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency

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