Foxtel Group Creative Agency



I Am The Ball

2019Category:
Sports Production


The Project
Cricket, like you’ve never seen it before.​

​ To promote the launch of a brand new channel – Fox Cricket – we wanted to make a statement. This ambitious extension of the Fox Sports ‘I Am’ campaign did just that, from the stark black and white photography to the arresting sound design. Fox Cricket had arrived, and it promised fans a new angle on the game they love.

 
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.

For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency

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