Good Tides
2023Category:
Brand Integration
The Project
Refreshing is refreshing – no matter what season you’re in. To help Good Tides – the official seltzer of the AFL – overturn the perception that seltzers were a ‘summer drink’, we made a footy star-studded TV spot all about changing the game.
Collingwood captain Darcy Moore’s daydream sequence took him to the depths of despair and back, culminating in a relaxed and refreshing arvo of footy and Good Tides with mates.
The campaign kicked goals for Asahi, who use the ad as a “best works example” in the business.
We acknowledge the Gadigal people of the Eora nation, the traditional custodians of this land on which we work. We pay our respects to their elders, past and present.
For new project enquiries, please get in touch with Aaron Michie:
aaron.michie@balboa.agency
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