Cannonball
Sports
The celebrity-packed classic ‘The Cannonball Run’ was our inspiration for Fox Sports’ winter code launch, which needed to remind sports fans that Foxtel has the best sport in the country, all in one place. A massive cast of Fox Sports, AFL and NRL talent hit the road in a race to the most important destination – your home.
The campaign drove off with some silverware, too – picking up a few golds and a silver at the Promax Awards.